Employer brand

A Guide to Employer Brand Management

  How can your organisation use employer brand management to attract, recruit and retain the best talent? What social media channels work best for employer branding? Who single-handedly turned Britain's fortunes around during the second world war? I've had a chat with Richard...

How L’Oreal Developed a New Employer Value Proposition (EVP)

We recently wrote a case study about how beauty giant L'Oréal uses social recruiting which brought attention to that company's new EVP (Employer Value Proposition). In my mind, L'Oréal is one of those companies that consistently rate as one of the best...

How Nokia Turns Employees Into Brand Ambassadors

The theme of this month’s Social Media Meetup was “How to Turn Your Customers Into Your Brand Ambassadors” with Becky Gloyne, Social Media Manager and Global Marketing Talent Acquisition Manager at Nokia. Becky is in charge of devising social media...