How Citizens Bank Invests in Employer Brand
Talent attraction for banks can be difficult and competitive, therefore you need to very creative within your employer branding approach in order to attract the very best talent out there. So we sit down with Debbie Celado, the Employer Branding...
Just Do It: Nike’s Employer Brand
We’re all familiar with the one of the world’s biggest brands: Nike, Inc. Maybe you have one of their products, have seen the marketing campaigns or just recognise the famous swoosh on their gear. The Nike brand has a huge...
Creating Engagement with Talent on LinkedIn
Coinciding with the announcement of LinkedIn’s Top 25 Most Socially Engaged Staffing Agencies, we chat with the winner, PageGroup, to find out how they leverage LinkedIn to become the most socially engaged company on the platform through consistent content and...
Dell’s Approach to International Employer Branding
Competing for talent is not what it used to be for Dell, it's now far, far more competitive for a company that used to be the be-all and end-all of computing technology. Having said that, Dell is still among the...
How Tenable Drives Employer Brand with Video Content
Recruitment and employer brand videos are an awesome way to give your brand a face. They give candidates a chance to see who really works for your company, as well as an inside look at your working environment and company...
10 Reasons Why Employer Branding is Important
Companies worldwide are constantly developing their employer brands to remain competitive and acquire the best talent in the market. Conceptualized by Simon Barrow, the employer brand has evolved from what many believed to be just a marketing buzzword to an...
The Building Blocks of Employer Branding
How do you build an authentic employer brand? It's all about getting a genuine understanding of what makes your business attractive, what roles are most critical to your success and truly examining the perceptions, characteristics, and attributes of current and potential...
The Warts and All Approach to Employer Branding
Transparency. A key aspect of employer branding, but an aspect that is often forgotten because we're so caught up with communicating only what's good about working with our company. We sat down with Dee Murphy at Jobbio's HIGHER 2017 event....