How L’Oréal Drives Employer Brand with Transparency
How can you use your employees to build a strong employer brand presence online? What's the loyalty loop of HR? What's the next big thing for digital employer branding? I spoke to Alexander Onish who is the digital employer branding manager of...
A Guide to Employer Brand Management
How can your organisation use employer brand management to attract, recruit and retain the best talent? What social media channels work best for employer branding? Who single-handedly turned Britain's fortunes around during the second world war? I've had a chat with Richard...
How Employee Profiles on LinkedIn Boost the Employer Brand
LinkedIn was founded over ten years ago now, and although the original idea was for it to be used to share tech and sales leads in Silicon Valley, most users have adopted it as a means to further their career....
How L’Oreal Developed a New Employer Value Proposition (EVP)
We recently wrote a case study about how beauty giant L'Oréal uses social recruiting which brought attention to that company's new EVP (Employer Value Proposition). In my mind, L'Oréal is one of those companies that consistently rate as one of the best...