Employer value proposition

Pitfalls Encountered in EVP Development

The Employee Value Proposition (EVP) is defined as a unique and clearly defined set of attributes and benefits that embodies an employee’s overall work experience within the organisation. A strong EVP drives engagement, and highly engaged employees are less likely...

Steps to Develop a New EVP

The initial phase of creating an EVP statement is straightforward, three steps will set the process in motion: gather data, analyse the data, and write a first draft of your EVP. Data collection When you set out to create an...

The Benefits of a Clear EVP

Your organisation has an employer value proposition, whether it is something you have designed or it has grown by itself. Your employees and prospective employees have their own ideas of what the organisation offers and provides and they will have...

What is an Employer Value Proposition (EVP)?

An organisation’s Employer Value Proposition (EVP) represents the values and culture they embody and the practical benefits for employees such as learning, growth and development opportunities. According to research by Towers Watson, people are five times more likely to be...

How to Develop an Effective EVP

The EVP (employer value proposition) can be the centerpiece of an effective employer brand. But what the heck is it? How do you go about developing one? To get some answers, I've spoken to that other Sage of Omaha, Maren Hogan of Red...

How L’Oreal Developed a New Employer Value Proposition (EVP)

We recently wrote a case study about how beauty giant L'Oréal uses social recruiting which brought attention to that company's new EVP (Employer Value Proposition). In my mind, L'Oréal is one of those companies that consistently rate as one of the best...