How Social Listening Helped Mars, Inc. Evaluate Its EVP
Across the globe, businesses are scrambling to add new hires while trying to make the changes needed to stand out in a competitive talent marketplace. For many organizations, that means taking a closer look at not just what you expect...
Employer Branding with a Sales Mentality
In an increasingly competitive market for talent, employer brand and talent acquisition need to think differently about how to stand out to candidates and catch their interest. One of our standard questions on the Employer Branding Podcast is, “What is...
How Employer Brand and Inclusion Go Hand in Hand
Creating an Employer Value Proposition (EVP) is a balancing act. Yes, you’re trying to make something that appeals to prospective candidates and speaks to what they want in a wildly competitive labor market. However, you can’t just go by what...
How a Unique Onboarding Process Activates Twilio’s Core Values
Stephanie Alofoje was nervous. Not only did she have to build an app that interfaced with Yelp’s API, but she also had to present it to the entire organization. Plus, she’s not a developer or product manager—she’s Twilio’s Director of...
A 90-Year-Old Multinational Business with a New EVP
Baxter International is a 90-year-old multinational healthcare organization with 60,000 employees, headquartered in Deerfield, Illinois. You’ve probably used a Baxter product at some point in your life, even if you didn’t realize it, especially if you’ve ever had an IV....
An EVP with Purposeful Work at Its Core
Time after time on the Employer Branding Podcast, the people we talk to bring up the importance of being the sort of organization your employees are proud to be a part of. In fact, a pre-pandemic LinkedIn survey found that...
Why DE&I Starts with Your Team
Diversity, Equity, and Inclusion (DE&I) has become a hot topic for businesses. Job seekers are increasingly looking for more than a competitive salary and good benefits. Employees and prospective hires alike want to be part of an organization that is...
How to Get Leadership to Buy Into an EVP Strategy
When you’re in charge of implementing an employee value proposition (EVP) or employer brand strategy across a global company, you can’t do it alone. Yes, you may be able to research and identify why people have joined and stayed at...