How Allianz Drives Employer Brand Change with a New Set of Values
The words 'Home' and 'Dare' are two fundamental aspects of what makes Allianz an attractive prospective employer. The brand has been around for almost 120 years, they are still striving to improve, innovate and change what the company is all...
Just Do It: Nike’s Employer Brand
We’re all familiar with the one of the world’s biggest brands: Nike, Inc. Maybe you have one of their products, have seen the marketing campaigns or just recognise the famous swoosh on their gear. The Nike brand has a huge...
Why Research Will Define Your Employer Brand Success
This week we chat with Susan LaMotte, CEO and Principal Employer Brand Strategist for exaqueo, to find out how why putting the right time into researching and developing your employer value proposition is everything to your company. Have a listen...
EVP Do’s and Don’ts
We’ve written about why employment branding matters, how it works, how to develop an employee value proposition, the benefits of promoting a robust brand. To sum up - employer brand is about the relationship an organisation has with current, past...
EVPs of the Best Employers
The war for talent is high on the agenda of CEOs around the world. Concerns around the availability of key skills are at an all-time high according to PWCs Annual Global CEO survey. Recruiting good people is costly and time-consuming...
Measuring ROI on Your EVP
We’ve talked a lot in recent posts about employment branding, and how it showcases your organisation as a great place to work, in the perception of potential candidates and existing employees. We’ve suggested that developing a clear and relevant EVP that...
How Salesforce Drives Employer Brand Through Culture
Tech companies and corporate culture - do they mix? Uber, Google, Amazon seem to have a few issues. We decided to speak with Jennifer Johnston who is the Head of Global Employer Branding & Recruitment Marketing at Salesforce. Have a...
Working with an Agency to Develop Your EVP
Creating a strong employer brand will save you time and money in the long-term and improve ROI, as the organisation sees reduced time to hire, increased internal recommendations and enhanced talent pipeline. Working with an agency will necessitate putting together...