Developing the Employer Value Proposition
An employer value proposition (EVP) is the unique set of benefits which an employee receives in return for the skills, attributes and experience they bring to a company. Each new employee brings something unique to the organisation, and corporate...
How Video Game Developer King Brought Its EVP to Life
How do you bring an Employee Value Proposition (EVP) to life? How do you differentiate between a very popular consumer brand and your employer brand? What does "a great saga needs all sorts of heroes" actually mean? To get some...
A Guide to Employer Brand Management
How can your organisation use employer brand management to attract, recruit and retain the best talent? What social media channels work best for employer branding? Who single-handedly turned Britain's fortunes around during the second world war? I've had a chat with Richard...