How Unilever Developed a New EVP and Employer Brand
Unilever is a global company selling fast-moving consumer goods, whose purpose it is to make sustainable living commonplace. You will recognize consumer brands such as Axe/Lynx, Ben & Jerry's, Dermalogica, Dollar Shave Club, Dove, Hellmann's, Knorr, Lipton, and Magnum. But what...
How Red Bull Gives Wings to Employer Branding
Red Bull is one of the world’s most famous and greatly loved energy drinks. The drink is popular with students, sports fanatics, celebrities, workers and the ordinary human being, and available in more than 171 countries worldwide. Red Bull has...
How Allianz Drives Employer Brand Change with a New Set of Values
The words 'Home' and 'Dare' are two fundamental aspects of what makes Allianz an attractive prospective employer. The brand has been around for almost 120 years, they are still striving to improve, innovate and change what the company is all...
Just Do It: Nike’s Employer Brand
We’re all familiar with the one of the world’s biggest brands: Nike, Inc. Maybe you have one of their products, have seen the marketing campaigns or just recognise the famous swoosh on their gear. The Nike brand has a huge...
Why Research Will Define Your Employer Brand Success
This week we chat with Susan LaMotte, CEO and Principal Employer Brand Strategist for exaqueo, to find out how why putting the right time into researching and developing your employer value proposition is everything to your company. Have a listen...
EVP Do’s and Don’ts
We’ve written about why employment branding matters, how it works, how to develop an employee value proposition, the benefits of promoting a robust brand. To sum up - employer brand is about the relationship an organisation has with current, past...
EVPs of the Best Employers
The war for talent is high on the agenda of CEOs around the world. Concerns around the availability of key skills are at an all-time high according to PWCs Annual Global CEO survey. Recruiting good people is costly and time-consuming...
Measuring ROI on Your EVP
We’ve talked a lot in recent posts about employment branding, and how it showcases your organisation as a great place to work, in the perception of potential candidates and existing employees. We’ve suggested that developing a clear and relevant EVP that...