How to Make People See Themselves in Your Employer Brand Storytelling
EVP activation can be an elusive goal for employer brand professionals. Positioning statements and brand pillars are essential, but you really need people to feel it in their day-to-day. Authenticity is key. In this episode of the Employer Branding Podcast,...
How to Build a Global Employer Branding Team from Scratch
You might be familiar with Siemens from their washing machines or mobile phones, but that’s one small part of the picture. This German industrial conglomerate does business on a global scale, helping organizations implement digital industry, mobility, and smart infrastructure...
Employer Branding in the Engineering Industry
As the global competition for talent rises all organizations need to do all they can to attract and engage the talent needed for success. Employers need to develop the kind of positive reputation that will help attract talented candidates. In...
How thyssenkrupp Engineers Employer Branding
Elevators. Submarines. High-speed trains. What’s the common denominator? The answer is thyssenkrupp, a German industrial conglomerate with some 150k employees. Dr. Stefan Schmitt is Head of Human Resources Strategy at thyssenkrupp. He tells us how the company stands out in...