Interview

How Thermo Fisher Scientific Measures the Impact of Employer Branding

Many of the employer branding professionals we speak to on the Employer Branding Podcast are chasing the same thing: how do you measure the impact of employer branding? That’s why I was so excited to sit down with Kenty Brumant,...

How Google Adapts Its Global Employer Brand Strategy in APAC

APAC is the fastest-growing region in the world when it comes to digital transformation, with well over half the world’s internet users. It contains 60% of the global population, including over half of the world’s under-25 population, and is projected...

A Distributed, Embedded Approach to Employer Brand

On every episode of the Employer Branding Podcast we ask the same question: what is your main talent challenge? And almost every employer branding expert we speak to gives a similar response; they’re trying to hire more tech talent but...

How Social Listening Helped Mars, Inc. Evaluate Its EVP

Across the globe, businesses are scrambling to add new hires while trying to make the changes needed to stand out in a competitive talent marketplace. For many organizations, that means taking a closer look at not just what you expect...

Why Employee Advocacy Is More Important Than Ever in a Post-Pandemic World

When it comes to your employer brand, your strongest advocates are often the people who live it day-in and day-out—your employees. But wanting a strong employee advocacy presence is one thing. Actually making it happen involves a lot of hard...

How Unilever Developed a New EVP and Employer Brand

Unilever is a global company selling fast-moving consumer goods, whose purpose it is to make sustainable living commonplace. You will recognize consumer brands such as Axe/Lynx, Ben & Jerry's, Dermalogica, Dollar Shave Club, Dove, Hellmann's, Knorr, Lipton, and Magnum. But what...

How EY Attracts Young Talent with Employer Brand

One of the 'Big Four', EY is among the biggest global professional service firms in the world, so recruiting young talent is a must-do in order to maintain a real consistent stream of talent. We're with Steve Keith, Marketing and...

Employer Branding: A Very Short Introduction

Brands. We experience them every day but just how much works goes into brand management? What's the relation between corporate, consumer and employer brands? Why do we pay premium dollar for Apple products? Robert Jones is a strategist at Wolff...

How GE Blends Employment and Consumer Branding

GE was founded 125 years ago by Thomas Edison and currently has over 300,000 employees, hiring roughly 80,000 people every year. The company has reinvented itself many times and is currently on a journey to become the first digital industrial...