How Unilever Developed a New EVP and Employer Brand
Unilever is a global company selling fast-moving consumer goods, whose purpose it is to make sustainable living commonplace. You will recognize consumer brands such as Axe/Lynx, Ben & Jerry's, Dermalogica, Dollar Shave Club, Dove, Hellmann's, Knorr, Lipton, and Magnum. But what...
How EY Attracts Young Talent with Employer Brand
One of the 'Big Four', EY is among the biggest global professional service firms in the world, so recruiting young talent is a must-do in order to maintain a real consistent stream of talent. We're with Steve Keith, Marketing and...
Employer Branding: A Very Short Introduction
Brands. We experience them every day but just how much works goes into brand management? What's the relation between corporate, consumer and employer brands? Why do we pay premium dollar for Apple products? Robert Jones is a strategist at Wolff...
How GE Blends Employment and Consumer Branding
GE was founded 125 years ago by Thomas Edison and currently has over 300,000 employees, hiring roughly 80,000 people every year. The company has reinvented itself many times and is currently on a journey to become the first digital industrial...
A Kickstart Guide to Candidate Experience
With most candidates being rejected in any given recruiting process, plenty of people will have things to say about your company - good, bad and sometimes ugly. One way to improve what is being said, is to focus on the candidate experience....
A Dummy’s Guide to Employer Branding
You know a category is heating up when it warrants a Dummies book. Employer Branding has now got the dummy treatment, thanks to our friends and chief dummkopfs Lars Schmidt and Richard Mosley. Check out the book Employer Branding for...
How to Develop an Effective EVP
The EVP (employer value proposition) can be the centerpiece of a compelling employer brand. But what the heck is it? How do you go about developing one? To get some answers, I've spoken to the other Sage of Omaha, Maren...
A Guide to Human Insights for Employer Brands
How can we go about getting true human insights to uncover the authentic employer brand of a company? Jonas Fischer is the founder of PeerCulture, a new kind of employee content & research company based in New York. I recently spoke...