The Gradual Decline of Twitter
Twitter, the social network that offers real-time updates and requires brevity, is no longer growing. How did this happen and what should Twitter do to get back on even keel? I’ve spoken to James Tozer of The Economist to get the...
How Enterprise Rent-A-Car Drives Employer Brand
When you rent a car, do you think about the brand that provides it to you? Or do you just go for which ever desk has a decent car within your price range? Imagine if you're considering working for a...
Employee Advocacy: It’s a Methodology, not a Tool
Employee advocacy isn’t a tool, it’s a methodology. You what now? To understand more, I’ve spoken to Elizabeth Jurewicz of the the managed cloud computing company that is Rackspace. Have a listen on iTunes, Soundcloud or keep reading for a...
How to Use Slack for Recruiting
Slack. Do you use it? A great way of making people communicate within organizations. But did you realize it can also be used for recruiting? I’ve spoken to our great buddy Angela Bortolussi to get the scoop. Listen and subscribe...
How HSBC Banks on Employee Advocacy
Banking. Probably not the first industry you think of when discussing employee advocacy. How can a bank use workforce marketing at scale? I’ve spoken to Camila Romuld of HSBC to find out more. Listen and/or read below and be sure...
The Evolution of Employer Branding
The benefits of a strong employer brand include lower employee turnover, lower cost per hire and increased job consideration by top talent. To do it successfully you need the right tools, skills and up-to-date knowledge. To shed some insight...
A Guide to Personal Branding for Business
Personal branding. What exactly does that mean and how can individuals and the organisations they represent benefit from have a strong personal brand? To get some answers, I’ve had a chat with Jennifer Holloway who makes a living out of encouraging...
Why Content is King for Employer Branding
There are great people out there considering joining your organisation. Do they apply blindly? Probably not? Do they Google the company and read up on whatever they can find? More likely. Today I’m speaking to Todd Wheatland of King...