How Video Game Developer King Brought Its EVP to Life
How do you bring an Employee Value Proposition (EVP) to life? How do you differentiate between a very popular consumer brand and your employer brand? What does "a great saga needs all sorts of heroes" actually mean? To get some...
A Guide to Employer Brand Management
How can your organisation use employer brand management to attract, recruit and retain the best talent? What social media channels work best for employer branding? Who single-handedly turned Britain's fortunes around during the second world war? I've had a chat with Richard...
How to Build an Employee Advocacy Program
What's the key to a successful employee advocacy program? We've had a chat with Mikael Lauharanta, the co-founder of Smarp, to find out. Listen to the podcast interview on Soundcloud, iTunes or keep reading for a transcript of our conversation....
How to Create Content that Gets Shared on Social
How do you create content that gets shared on social media? To answer this question I've had a chat with Steve Rayson, co-founder of Buzzsumo, a social search tool designed to support content marketers in finding great content and understanding influence...
How to Live Stream Your Employer Branding
How can you use live broadcasting tool Periscope for a social HR campaign? We have interviewed Lars Schmidt, founder of Amplify Talent and employer brand strategist at Hootsuite to find out more. You can listen to the conversation on...
A Guide to Social Media Recruitment
What is social media recruitment, and how can your organization benefit from it? To find out we recently had a chat with Andy Headworth who is the author of "Social Media Recruitment, How to Successfully Integrate Social Media into Recruitment...
How to Master Video Marketing
How do you go about creating engaging video content? How do you reach a large audience with your videos? How can you drive action from viewers? To answer these questions I've had a chat with Aimee Bateman who is the founder...
How to Get Started with Employee Advocacy
How does a company get started with employee advocacy? I recently had a chat with Ben Donkor who is a Social Media Analyst at Microsoft and chief blogger at Link Humans. You can listen to the audio podcast on below and make...