Kpis

Why KPIs Are Critical to Employer Branding

When you’re building an employer brand, you face a number of hurdles. It can be difficult to delineate between what is and is not your job. Your role may sit anywhere between corporate marketing, internal communications, and corporate branding. No...

Why Measure Employer Brand?

If you put resources into building and promoting a robust employer brand the aim is to enhance the attractiveness of the organisation to potential employees; improving recruitment and retention them and becoming an employer of choice. Organisations that build a...

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