An EVP with Purposeful Work at Its Core
Time after time on the Employer Branding Podcast, the people we talk to bring up the importance of being the sort of organization your employees are proud to be a part of. In fact, a pre-pandemic LinkedIn survey found that...
How to Get Leadership to Buy Into an EVP Strategy
When you’re in charge of implementing an employee value proposition (EVP) or employer brand strategy across a global company, you can’t do it alone. Yes, you may be able to research and identify why people have joined and stayed at...
How Employer Brand Leaders Can Grow Brand Awareness
Ashley Cheretes faces a challenge familiar to many employer brand leaders: Her company isn’t top-of-mind for many candidates, despite touching millions of lives. “Cigna is the most well-known unknown company,” jokes Cheretes, Cigna’s Head of Marketing, Talent Acquisition. “When you...
Employer Brand Leadership During a Pandemic
From client work we do with the Employer Brand Index, we know how vital Management & Organization is to candidates, employees, and alumni. The leadership of a company has a direct impact on the employer brand, sometimes way beyond the...