Why Smart Employers Are Targeting Passive Candidates
As many of our listeners will know, the global talent shortage continues to create new challenges for the employer branding and talent acquisition space. Millions of job openings remain un-filled, Baby Boomers continue to retire, and it’s not just a...
Launching a Brand New EVP Externally
For an employer brand to make an impact, it has to be credible, relevant, differentiating and aspirational. It derives from exhaustive research, covering internal and external voices, benchmarking competitors, and other relevant employer brands. All that work needs to be...
Employer Branding in the Tech Industry
The employee experience is critical because it is plain that employees deliver great work when they feel valued. It pays for a good employer to take care of how they treat people – environment, flexible working, benefits package – so...
What Are Talent Personas in Employer Branding?
Sourcing the talent your team needs is tough at the moment. Creating a talent persona for a vacant role can ensure that you look in the right places with messaging which is on target. If you can define a persona...
Employer Brand vs. Recruitment Marketing
This is what Rebecca Drew of LinkedIn Talent Solutions told us: recruitment marketing and employer branding have a complex relationship: both deal with talent attraction, communication, and recruitment but they are distinct in how they achieve their goals. Employer branding...
Why Measure Employer Brand?
If you put resources into building and promoting a robust employer brand the aim is to enhance the attractiveness of the organisation to potential employees; improving recruitment and retention them and becoming an employer of choice. Organisations that build a...
Creating Engagement with Talent on LinkedIn
Coinciding with the announcement of LinkedIn’s Top 25 Most Socially Engaged Staffing Agencies, we chat with the winner, PageGroup, to find out how they leverage LinkedIn to become the most socially engaged company on the platform through consistent content and...
A Guide to Employer Branding for Recruitment Agencies
Imagine this scenario. You work for an organization that makes money by recruiting for businesses, yet strangely enough, you find it difficult to attract talent to your own business. Got that problem? Let's learn how to combat this. We speak...