Management

China vs. America: Employer Brand Strategy Based on Country Culture

 Do companies need to adapt their employer brand strategy depending on the country's culture? A comparative study of China and the United States. Introduction One of the most significant challenges for many multinational companies (MNCs) is adapting their employer brand...

Simon Barrow, the Creator of Employer Brand

 The phrase ‘The Employer Brand’ gets over 400,000 Google searches per year and is known to management teams globally. What’s special for me is that I had the chance to sit-down with the creator of the idea – Simon Barrow....

A Guide to Community Management for Employer Branding

 Whether you have a big or a small employer brand/company, you may have wondered how to set up and run a successful Community Management team - not just any Community Management team, but one that is strategically successful and one...