Matthew Sefton

Decoding Gen Z: Attracting the New Workforce

Generation Z, born between 1997 and 2012, is not just another demographic group – they are the future of the workforce. By 2025, this dynamic cohort is projected to comprise a staggering 27% of the global workforce and make up...

The Employer Branding Gap: Analysis of Big vs Small Companies

Employer branding, a company's reputation as an employer, has become a vital factor in today's highly competitive job market. Companies of all sizes, from industry giants to ambitious start-ups, are vying for the attention of top talent, and a strong...