Measuring the Health of Your Employer Brand
In a competitive labor market, the challenge for organizations is to differentiate themselves so as to attract and retain talented staff. The concept of branding the firm for potential and existing employees is a strategic tool for HR professionals. The...
The Employer Brand Audit Process
The importance of the employer brand to organisational success is a subject high on the corporate agenda. We have shown in our articles on this topic how employers position themselves to attract and retain the best talent through the development...
Employer Brand and Profits: Correlation or Causation?
If you take employer branding seriously then you are bound to ask: is there a correlation or a causal link between employee satisfaction and financial performance? You would hope to see a positive and significant relationship between employer brand and...
Turning Employer Brand Metrics into ROI
Evaluating the success of employer branding efforts involves monitoring and analysing data around all the effort and investment made in building the brand over time. The obvious areas to track may be: Quality of hire Time to hire Cost per...
Measuring Employer Brand Over Time
In a competitive environment it can be difficult to decide on which brand metrics to focus but increasingly an organisation’s image as an employer merits serious consideration. If the employer brand is favourably rated, then it is seen as an...
Creating an Employer Brand Index
A robust employer brand is important if an enterprise wants a talent pool of well-qualified and creative applicants and a competitive advantage in a challenging marketplace. Good employees are hard to find and hard to keep; we know there is...
Employer Brand Measurement – Do’s and Don’ts
We’ve been pretty clear that improving the employer brand will help to improve the quality and quantity of candidates the organisation is able to attract. Building a robust employer brand will save time and money as the organisation improves recruitment...
Building Employer Brand Equity
Building an effective employer brand is becoming a priority for many of organisations. The added value of favourable employee perceptions of the organisation can be characterised as ‘employer brand equity’. Take a look at your core employer brand assets in...