Creating an Employer Brand Index
A robust employer brand is important if an enterprise wants a talent pool of well-qualified and creative applicants and a competitive advantage in a challenging marketplace. Good employees are hard to find and hard to keep; we know there is...
Employer Brand Measurement – Do’s and Don’ts
We’ve been pretty clear that improving the employer brand will help to improve the quality and quantity of candidates the organisation is able to attract. Building a robust employer brand will save time and money as the organisation improves recruitment...
How Leading Companies Measure Their Employer Brands
A successful employer brand reaches beyond the boardroom to establish confidence, loyalty, and enthusiasm throughout the whole organisation. We advocate a strategic approach to managing the employer brand by devising relevant metrics to monitor progress and evaluate the impact of...
Employer Branding Metrics
A positive employer brand positions the organization as a great place to work and a good employer. In order to leverage what makes the employer brand unique, and build for the future you need to regularly review, measure, and analyze...