A Distributed, Embedded Approach to Employer Brand
On every episode of the Employer Branding Podcast we ask the same question: what is your main talent challenge? And almost every employer branding expert we speak to gives a similar response; they’re trying to hire more tech talent but...
Measuring Employer Brand Over Time
In a competitive environment it can be difficult to decide on which brand metrics to focus but increasingly an organisation’s image as an employer merits serious consideration. If the employer brand is favourably rated, then it is seen as an...
How Leading Companies Measure Their Employer Brands
A successful employer brand reaches beyond the boardroom to establish confidence, loyalty, and enthusiasm throughout the whole organisation. We advocate a strategic approach to managing the employer brand by devising relevant metrics to monitor progress and evaluate the impact of...
Employer Branding Metrics
A positive employer brand positions the organization as a great place to work and a good employer. In order to leverage what makes the employer brand unique, and build for the future you need to regularly review, measure, and analyze...