Metrics

Measuring Employer Brand Over Time

In a competitive environment it can be difficult to decide on which brand metrics to focus but increasingly an organisation’s image as an employer merits serious consideration. If the employer brand is favourably rated, then it is seen as an...

How Leading Companies Measure Their Employer Brands

A successful employer brand reaches beyond the boardroom to establish confidence, loyalty, and enthusiasm throughout the whole organisation. We advocate a strategic approach to managing the employer brand by devising relevant metrics to monitor progress and evaluate the impact of...

Employer Branding Metrics

A positive employer brand positions the organisation as a great place to work and a good employer. In order to leverage what makes the employer brand unique, and build for the future you need to regularly review, measure and analyse...

Why Measure Employer Brand?

If you put resources into building and promoting a robust employer brand the aim is to enhance the attractiveness of the organisation to potential employees; improving recruitment and retention them and becoming an employer of choice. Organisations that build a...