Organization

China vs. America: Employer Brand Strategy Based on Country Culture

 Do companies need to adapt their employer brand strategy depending on the country's culture? A comparative study of China and the United States. Introduction One of the most significant challenges for many multinational companies (MNCs) is adapting their employer brand...

Articulating Your EVP to Specific Talent Personas

 Organizational Employee Value Proposition (EVP) is the key to attracting potential employees, engaging and retaining talent. If you want to be an employer of choice, you need to catch the eye of your ideal candidates by differentiating the organization from...