EVP vs. People Promise
According to research by Towers Watson, people are five times more likely to be highly engaged if their organization has an effective EVP, (2014, Change and Communication Global ROI Research Study). So, it’s vital that your EVP accurately represents the...
EVP Do’s and Don’ts
We’ve written about why employment branding matters, how it works, how to develop an employee value proposition, the benefits of promoting a robust brand. To sum up - employer brand is about the relationship an organisation has with current, past...
EVPs of the Best Employers
The war for talent is high on the agenda of CEOs around the world. Concerns around the availability of key skills are at an all-time high according to PWCs Annual Global CEO survey. Recruiting good people is costly and time-consuming...
Measuring ROI on Your EVP
We’ve talked a lot in recent posts about employment branding, and how it showcases your organisation as a great place to work, in the perception of potential candidates and existing employees. We’ve suggested that developing a clear and relevant EVP that...
Working with an Agency to Develop Your EVP
Creating a strong employer brand will save you time and money in the long-term and improve ROI, as the organisation sees reduced time to hire, increased internal recommendations and enhanced talent pipeline. Working with an agency will necessitate putting together...
EVP vs. USP: The Difference and When to Use Which
The Value Proposition is a well-established marketing concept; and EVP is the employment-related version. The marketer wants their product to be “different”, so that people choose that product before another. The HR professional wants to be an employer of choice....
Pitfalls Encountered in EVP Development
The Employee Value Proposition (EVP) is defined as a unique and clearly defined set of attributes and benefits that embodies an employee’s overall work experience within the organisation. A strong EVP drives engagement, and highly engaged employees are less likely...
Steps to Develop a New EVP
The initial phase of creating an EVP statement is straightforward, three steps will set the process in motion: gather data, analyse the data, and write a first draft of your EVP. Data collection When you set out to create an...