How Pfizer Runs Its Employer Brand Like a Lab Experiment
Pfizer needs little introduction. The research-driven pharmaceutical company employs around 90,000 people across 90 countries from its New York City headquarters, and its name recognition means it rarely struggles to attract applications. But brand awareness and a full inbox aren't...
How Sanofi Built the ‘Sanofi Feeling’ with 5,000 Employee Advocates
Sanofi is a Paris-headquartered pharmaceutical company with around 90,000 employees, recruiting across dozens of markets and focused on immunology, neurology, and oncology. In recent years it has repositioned itself as an R&D-driven, AI-powered biopharma, uniting the business under a single...
A Distributed, Embedded Approach to Employer Brand
On every episode of the Employer Branding Podcast we ask the same question: what is your main talent challenge? And almost every employer branding expert we speak to gives a similar response; they’re trying to hire more tech talent but...
A 90-Year-Old Multinational Business with a New EVP
Baxter International is a 90-year-old multinational healthcare organization with 60,000 employees, headquartered in Deerfield, Illinois. You’ve probably used a Baxter product at some point in your life, even if you didn’t realize it, especially if you’ve ever had an IV....