A Guide to Employer Branding on Social Media
How do employers know what social media updates they should be doing? How can they know what their audience thinks of these updates? What are the best-in-class employer brands doing on social? To get some answers, I've spoken to everyone's favorite...
Listening Employer Brands: How Data is Rewriting the Rules of Branding
How can employer brands benefit from becoming listening brands? How do you go about setting up a listening infrastructure? What are some of the typical pitfalls? I spoke to JR Little, who is the author of "Listening Brands - How...
Launching a New Professional Staffing Brand
How do you go about launching a new professional staffing brand? And is it important to set brand guidelines and maintain consistency when building your reputation? What works on social and digital in the staffing world? I spoke to...
Turning Employee Stories into Employer Brand Equity
Why is it important for companies to be transparent about their culture and values? And how can your company build a great employer brand with the use of employee generated content? I had a chat with Lisa Cervenka and Jason Seiden of...
How L’Oréal Drives Employer Brand with Transparency
How can you use your employees to build a strong employer brand presence online? What's the loyalty loop of HR? What's the next big thing for digital employer branding? I spoke to Alexander Onish who is the digital employer branding manager of...
How Employee Engagement Drives Employee Advocacy
Why is employee engagement critical to boosting employee advocacy? What are the benefits of employee engagement? How do you measure ROI on engagement? I've spoken to Dave Hawley who is the VP of Marketing and Sales Development at SocialChorus to get...
How to Build a Kick-Ass Company Culture
How can you create a kick-ass company culture to hire tech talent from all around the world? How can you promote a single work location to people who may never have considered it? What makes an e-commerce giant unique? I've had a...
How Video Game Developer King Brought Its EVP to Life
How do you bring an Employee Value Proposition (EVP) to life? How do you differentiate between a very popular consumer brand and your employer brand? What does "a great saga needs all sorts of heroes" actually mean? To get some...