How Groupon Does Employer Branding
We're with a Chicago-based tech company that has been through the peaks and troughs of business and now competing for the best talent with the likes of Google, Amazon, Facebook. James Ellis is the Global Head of Employment Brand at...
Why Good Recruitment Marketing Starts with Listening
Where do you start with recruitment marketing? According to Three Ears Media's Katrina Kibben, effective recruitment marketing always begins with listening. In this episode, Katrina shares her take on employer brand vs. recruitment marketing, best practice in recruitment communications, tips & tricks around...
Maximizing Employer Branding for Small & Medium-sized Companies
For over a decade, Brad Owens helped Fortune 500 companies (including Coca-Cola, Home Depot, Nationwide and many others) attract and hire talent at all levels of their organizations. In this episode, we'll learn how Brad Owens uses his experience to...
How Inclusion Drives Employee Advocacy
Employee advocacy is a term used to describe promotion of a brand by its employees. Why is inclusion such a key ingredient to a successful advocacy programme? We've had a chat with Charu Malhotra who has over 13 years in-house...
The Power of Storytelling in Employer Branding
Storytelling describes the social and cultural activity of sharing stories, sometimes with improvisation, theatrics, or embellishment. We’ve heard about the power of storytelling - but how does it fit into your employer brand strategy? Bryan Adams is the CEO &...
How Virgin Group Defined a Global Employer Brand
Virgin Atlantic. Virgin Mobile. Virgin Hotels. Virgin Trains. Virgin Active. The Virgin brand is used in many guises, but what about employer brand? Amy Sawbridge was the Brand Director & Head of Employee Experience at Virgin Group, during her 10...
How thyssenkrupp Engineers Employer Branding
Elevators. Submarines. High-speed trains. What’s the common denominator? The answer is thyssenkrupp, a German industrial conglomerate with some 150k employees. Dr. Stefan Schmitt is Head of Human Resources Strategy at thyssenkrupp. He tells us how the company stands out in...
How Australia Post Delivers Employer Branding
Real talent is getting harder and harder to find, especially as hiring those with exceptional digital abilities becomes more important to many and most companies around the world. We speak to an organization down under dating back over 200 years...