How SAP Attracts Gen Z with Employer Branding
This week we’ll learn how a legacy tech company with a bit of a reputational issue turned itself into a talent attraction magnet with the help of their employees. We sit down with Jenn Prevoznik is the Head of Early...
How Allianz Drives Employer Brand Change with a New Set of Values
The words 'Home' and 'Dare' are two fundamental aspects of what makes Allianz an attractive prospective employer. The brand has been around for almost 120 years, they are still striving to improve, innovate and change what the company is all...
How Siemens Changes Employer Brand Perception
More and more businesses are transforming to meet the demands of our digital-centric world. Siemens is among many leading the push toward digitalization and they have had to evolve their employer branding efforts to meet talent and culture expectations. This week we're...
How Deutsche Bahn Keeps Employer Brand on Track
This week we're speaking to a global mobility company that does so much more than just operating trains. With hundreds of thousands of employees globally, Deutsche Bahn has recently launched a very honest employer brand campaign. We chat with Kerstin...
How Citizens Bank Invests in Employer Brand
Talent attraction for banks can be difficult and competitive, therefore you need to very creative within your employer branding approach in order to attract the very best talent out there. So we sit down with Debbie Celado, the Employer Branding...
Creating Engagement with Talent on LinkedIn
Coinciding with the announcement of LinkedIn’s Top 25 Most Socially Engaged Staffing Agencies, we chat with the winner, PageGroup, to find out how they leverage LinkedIn to become the most socially engaged company on the platform through consistent content and...
Dell’s Approach to International Employer Branding
Competing for talent is not what it used to be for Dell, it's now far, far more competitive for a company that used to be the be-all and end-all of computing technology. Having said that, Dell is still among the...
Inbound Recruiting: HubSpot’s Approach to Employer Branding
Building an employer brand, especially online, for all the world to see has become paramount to your business. It's easier than ever to discover what a workplace is like nowadays, so why not take full advantage of that? Most of...