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How PepsiCo Uses Data to Evolve Its Employer Brand

One of the key challenges that comes with working in employer brand is measuring sentiment. For Shana Andrews, the Senior Manager of Global Employer Brand at PepsiCo, this challenge is even more daunting because of the size and scope of...

A Guide to Finding the Best Influencers

The last time we discussed influencer marketing on Link Humans we covered a number of topics, including the definition of an influencer, the various types of influencers you may encounter, how to work with them, and more. There’s one important...

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