Purpose

Why Social Impact and Business Impact Go Hand in Hand

The landscape of what matters to employees has changed. Prospective employees don’t just want to know if your organization is a good place to work, but also whether or not you’re doing good in the world. Social impact has become...

3 Keys to Brand Consistency and a Unified Employer Brand

What makes your campaigns instantly recognizable as belonging to your brand? When your employees talk about your brand online (and they do), do you know how and where? Your answers to these questions paint a picture of your brand consistency,...

Employer Brand Management Amid Global Change, with Simon Barrow

Regardless of the extent to which your business has been disrupted by COVID-19, we’ll all re-emerge from varying degrees of lockdown into a changing world. What does this mean for employer brand and its leaders? We’ve explored tips for safeguarding...

The Power of Purpose for Employer Brands

The power of purpose can make all the difference in attracting and retaining top talent. Companies like Apple, Google and Airbnb know this very well. In today’s episode, we’ll find out how to uncover and articulate a purpose that could...