Reputation

Employer Branding in 2020

 Managing organizational reputation is imperative in a dynamic and competitive environment. Smart companies monitor and control how both stakeholders and potential candidates see them. Not just in how they are presented online, but how the employer brand presents a holistic...

Employer Branding Metrics

 A positive employer brand positions the organization as a great place to work and a good employer. In order to leverage what makes the employer brand unique, and build for the future you need to regularly review, measure, and analyze...

How to Launch Your Employee Advocacy Program [3 Examples]

 When it comes to marketing, nothing works better for a brand's representation, than a recommendation from someone who has experience or practical knowledge of the organization. Although this is probably the most effective when coming from an entirely impartial source, employees...