How the Employer Brand Index Helps Experian Measure ROI on Talent Attraction
Anything data-related is of huge interest to us here at Link Humans. So what better person to talk to than Doug Kelsall, Global Recruitment Marketer and Branding Director at Experian? For this episode of the Employer Branding Podcast, we learn...
How to Upskill Talent Acquisition to Amplify Your Employer Brand
HelloFresh is a global brand with a unique hiring challenge. This meal kit delivery business has brands in 18 countries across the globe, which means that while filling technology roles is important, their greatest need is for local talent with...
Correlating Employer Brand with Overall Company Performance
We’ve shown in this series of articles that employer brand is a powerful tool in shaping corporate culture and helping employees to internalise corporate values; and is invaluable in engaging employees and aligning talent management with business strategy. The positive...
Turning Employer Brand Metrics into ROI
Evaluating the success of employer branding efforts involves monitoring and analysing data around all the effort and investment made in building the brand over time. The obvious areas to track may be: Quality of hire Time to hire Cost per...
Building Employer Brand Equity
Building an effective employer brand is becoming a priority for many of organisations. The added value of favourable employee perceptions of the organisation can be characterised as ‘employer brand equity’. Take a look at your core employer brand assets in...
Employer Branding Metrics
A positive employer brand positions the organization as a great place to work and a good employer. In order to leverage what makes the employer brand unique, and build for the future you need to regularly review, measure, and analyze...
Measuring ROI on Your EVP
We’ve talked a lot in recent posts about employment branding, and how it showcases your organisation as a great place to work, in the perception of potential candidates and existing employees. We’ve suggested that developing a clear and relevant EVP that...
How Microsoft Aligns Employer Brand with Company Mission
How can a not-so-cool any more tech company attract the best talent? By aligning its people promise with its overall purpose (of course). Paul Davies is a Consumer Marketing Director at Microsoft, and we spoke to him about the employer brand...