ROI

Correlating Employer Brand with Overall Company Performance

We’ve shown in this series of articles that employer brand is a powerful tool in shaping corporate culture and helping employees to internalise corporate values; and is invaluable in engaging employees and aligning talent management with business strategy. The positive...

Turning Employer Brand Metrics into ROI

Evaluating the success of employer branding efforts involves monitoring and analysing data around all the effort and investment made in building the brand over time. The obvious areas to track may be: Quality of hire Time to hire Cost per...

Building Employer Brand Equity

Building an effective employer brand is becoming a priority for many of organisations. The added value of favourable employee perceptions of the organisation can be characterised as ‘employer brand equity’. Take a look at your core employer brand assets in...

Employer Branding Metrics

A positive employer brand positions the organisation as a great place to work and a good employer. In order to leverage what makes the employer brand unique, and build for the future you need to regularly review, measure and analyse...

Measuring ROI on Your EVP

We’ve talked a lot in recent posts about employment branding, and how it showcases your organisation as a great place to work, in the perception of potential candidates and existing employees. We’ve suggested that developing a clear and relevant EVP that...

How Microsoft Aligns Employer Brand with Company Mission

How can a not-so-cool any more tech company attract the best talent? By aligning its people promise with its overall purpose (of course). Paul Davies is a Consumer Marketing Director at Microsoft, and we spoke to him about the employer brand...

How Salesforce Drives Employer Brand Through Culture

Tech companies and corporate culture - do they mix? Uber, Google, Amazon seem to have a few issues. We decided to speak with Jennifer Johnston who is the Head of Global Employer Branding & Recruitment Marketing at Salesforce. Have a...

Measuring the Employer Brand ROI

  A strong employer brand lends an organisation a significant competitive edge in recruiting, retaining and making the most of employees; it is a differentiator, aimed at building engagement and loyalty through identity. This addresses two audiences - potential employees...

How Insperity Recruiting Services Uses Social Media

Recruitment agencies have always had a challenge when it comes to social media. Firstly, they need to grab the interest of potential candidates through exciting and eye-catching content. Secondly, they need to make them want to apply for any positions they...