Salesforce

5 Traits That Define the Employer Brand of Salesforce

Salesforce, the US tech company responsible for one of the world’s most popular CRM platforms, has earned more than 80 awards for its workplace culture. Its team has more than tripled in size in the past five years. Employer brand...

Employer Brand Leadership During a Pandemic

From client work we do with the Employer Brand Index, we know how vital Management & Organization is to candidates, employees, and alumni. The leadership of a company has a direct impact on the employer brand, sometimes way beyond the...

How Salesforce Drives Employer Brand Through Culture

Tech companies and corporate culture - do they mix? Uber, Google, Amazon seem to have a few issues. We decided to speak with Jennifer Johnston who is the Head of Global Employer Branding & Recruitment Marketing at Salesforce. Have a...

How Brands Go from Survival to Significance

How can your brand go from survival to significance? I asked this and other strategic brand questions to Jeremy Waite, author of Survival to Significance and Head of Digital Strategy, EMEA at Salesforce Marketing Cloud. You can listen to the audio podcast...