Social listening

Listening Employer Brands: How Data is Rewriting the Rules of Branding

How can employer brands benefit from becoming listening brands? How do you go about setting up a listening infrastructure? What are some of the typical pitfalls? I spoke to JR Little, who is the author of "Listening Brands - How...

The Ultimate Guide to Social Command Centers

  Social command centres are a great way to showcase the power of social media in real time to teams, departments, or the whole business. Their usefulness is comparable to “financial tickers” in banks and trading centres, showing stock prices...

Why It's Time to Take Social Listening Seriously

  I often get the chance to meet people who work in digital marketing, whether they work for agencies, small brands, big brands, global enterprises, or themselves. When talking to them about how they do their social listening, I’m amazed...

Learn What Your Candidates Want Through Social Listening

  What do your customers want? You can find out in a few ways: You could send out email surveys, but they would exclude people who haven’t given you their email address or their explicit permission to email them; You...