How Social Listening Helped Mars, Inc. Evaluate Its EVP
Across the globe, businesses are scrambling to add new hires while trying to make the changes needed to stand out in a competitive talent marketplace. For many organizations, that means taking a closer look at not just what you expect...
Listening Employer Brands: How Data is Rewriting the Rules of Branding
How can employer brands benefit from becoming listening brands? How do you go about setting up a listening infrastructure? What are some of the typical pitfalls? I spoke to JR Little, who is the author of "Listening Brands - How...
The Ultimate Guide to Social Command Centers
Social command centres are a great way to showcase the power of social media in real time to teams, departments, or the whole business. Their usefulness is comparable to “financial tickers” in banks and trading centres, showing stock prices...
Why It's Time to Take Social Listening Seriously
I often get the chance to meet people who work in digital marketing, whether they work for agencies, small brands, big brands, global enterprises, or themselves. When talking to them about how they do their social listening, I’m amazed...