How Red Bull Gives Wings to Employer Branding
Red Bull is one of the world’s most famous and greatly loved energy drinks. The drink is popular with students, sports fanatics, celebrities, workers and the ordinary human being, and available in more than 171 countries worldwide. Red Bull has...
How Tenable Drives Employer Brand with Video Content
Recruitment and employer brand videos are an awesome way to give your brand a face. They give candidates a chance to see who really works for your company, as well as an inside look at your working environment and company...
Why Research Will Define Your Employer Brand Success
This week we chat with Susan LaMotte, CEO and Principal Employer Brand Strategist for exaqueo, to find out how why putting the right time into researching and developing your employer value proposition is everything to your company. Have a listen...
The Royal Bank of Canada’s Employer Brand
To get a Canadian perspective on the world of employer branding, we sat down with Estela Vazquez Perez to understand the approach she has taken to help maintain The Royal Bank of Canada's high-performance culture. Have a listen to our...
Working with an Employer Branding Agency
If you decide to work with an agency you need to articulate a clear proposition, to have identified the essence of what the organisation is and its employee value proposition. Then you can promote the brand’s distinctive features, values and...
What Makes a Great Employer Brand?
The organisations with great reputations as employers are those that invest in employees and build and employer value proposition (EVP) that allows them to attract talented people and retain top performers. Some of the biggest tech firms are consistently rated...