How an EVP Can Be Aspirational for Your Organization
India is the third-largest startup hub in the world, posting a record $227 billion in revenue in 2022, according to Mint. Rapid growth is, as always, accompanied by a highly competitive market for talent, which means that good employer branding...
Employer Branding with a Sales Mentality
In an increasingly competitive market for talent, employer brand and talent acquisition need to think differently about how to stand out to candidates and catch their interest. One of our standard questions on the Employer Branding Podcast is, “What is...
How a Unique Onboarding Process Activates Twilio’s Core Values
Stephanie Alofoje was nervous. Not only did she have to build an app that interfaced with Yelp’s API, but she also had to present it to the entire organization. Plus, she’s not a developer or product manager—she’s Twilio’s Director of...
When Doing Good is Job Number One
Developing your employer value proposition, or EVP, is tough. You need to find a way to connect your organization’s core business goals with something that job seekers can relate to. The old marketing and communications maxim of “What’s in it...
Why KPIs Are Critical to Employer Branding
When you’re building an employer brand, you face a number of hurdles. It can be difficult to delineate between what is and is not your job. Your role may sit anywhere between corporate marketing, internal communications, and corporate branding. No...
Why Social Impact and Business Impact Go Hand in Hand
The landscape of what matters to employees has changed. Prospective employees don’t just want to know if your organization is a good place to work, but also whether or not you’re doing good in the world. Social impact has become...
Why Employee Advocacy Is More Important Than Ever in a Post-Pandemic World
When it comes to your employer brand, your strongest advocates are often the people who live it day-in and day-out—your employees. But wanting a strong employee advocacy presence is one thing. Actually making it happen involves a lot of hard...
Diversity & Inclusion at 20 Top US Tech Companies
We often associate diversity & inclusion with race and gender equality within the working environment but, there is much more which stems from this category. Employees should feel safe within their place of work and diversity is becoming a popular...