Telecoms

How One B2C Organization Revamped its Approach to Recruiting

Like many businesses, Swisscom was trying to hire IT and engineering talent. However, in a tight jobs market, the telecommunications organization struggled to compete against top tech companies. “We are mainly associated with being a government company and with our...

Employer Branding in the Telecoms Industry

In the fight to attract and retain talent in existing and emerging markets, a focus on employer brand is a key element. It’s about projecting the brand so that it appeals to a wide and diverse range of potential applicants...

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