Tools

A Guide to Digital Tools for Employer Branding

There are so many digital tools out there, each with its expertise: analytics, content marketing, publishing, visualization, etc. Although I use several of them, I keep my essential tools to a minimum. Why? Because it’s easy to suffer from “tools...

What Makes an Employer Brand Socially Intelligent?

I’m going to ask you a question, and I’d like for you to answer impulsively without overthinking it. Ready? Here’s the question: is your employer brand socially intelligent? It’s a short question that raises so many other issues. First of...

A Kickstart Guide to Employee Advocacy on Social Media

What drives your brand? A website is a great starting point, and if you’re on social media, that’s even better. Perhaps you’re running online and offline campaigns on a regular basis, to drive sales, traffic, or maybe better visibility and...

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Cookie	Type	Duration	Description
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Non Necessary

Cookie	Type	Duration	Description
test_cookie	0	11 months

Uncategorized

Cookie	Type	Duration	Description
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__hssrc	0
__hstc	0	1 year
__smToken	0	1 year
__smVID	0	4 weeks
_uv_id	0	2 years
ARRAffinity	1
bscookie	1	2 years
language	0
lissc	0	1 year
mc_session_ids[default]	1	5 minutes
mc_session_ids[multi][0]	0	5 minutes
mc_session_ids[multi][1]	0	5 minutes
mc_session_ids[multi][2]	0	5 minutes
mc_session_ids[multi][3]	0	5 minutes
mc_session_ids[multi][4]	0	5 minutes
sc_anonymous_id	0	9 years
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vuid	0	2 years

Advertisement

Cookie	Type	Duration	Description
IDE	1	2 years	Used by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile.
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Performance

Cookie	Type	Duration	Description
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__utmt	0	10 minutes	The cookie is set by Google Analytics and is used to throttle the request rate.
__utmz	0	5 months	This cookie is set by Google analytics and is used to store the traffic source or campaign through which the visitor reached your site.
_gat	0	1 minute	This cookies is installed by Google Universal Analytics to throttle the request rate to limit the colllection of data on high traffic sites.
YSC	1		This cookies is set by Youtube and is used to track the views of embedded videos.

Analytics

Cookie	Type	Duration	Description
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_gat_gtag_UA_18716532_1	0	1 minute	Google uses this cookie to distinguish users.
_gid	0	1 day	This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the wbsite is doing. The data collected including the number visitors, the source where they have come from, and the pages viisted in an anonymous form.
GPS	0	30 minutes	This cookie is set by Youtube and registers a unique ID for tracking users based on their geographical location
hubspotutk	0	1 year	This cookie is used by hubspot to keep track of the visitors to the website. This cookie is passed to Hubspot on form submission and used when deduplicating contacts.

Functional

Cookie	Type	Duration	Description
bcookie	0	2 years	This cookie is set by linkedIn. The purpose of the cookie is to enable LinkedIn functionalities on the page.
lidc	0	1 day	This cookie is set by LinkedIn and used for routing.
mid	0	9 years	The cookie is set by Instagram. The cookie is used to distinguish users and to show relevant content, for better user experience and security.

Preferences

Cookie	Type	Duration	Description
em_cdn_uid	0	1 year	This cookie is used to measure the number of times an embedded element from a third party service has been used.
lang	0		This cookie is used to store the language preferences of a user to serve up content in that stored language the next time user visit the website.