Usp

Launching Your EVP Internally

In a competitive labor market with insufficient talent to fill vacancies and widespread skills shortages, an attractive EVP may make the difference as to whether prospective employees view your organization as an employer of choice. A strong Employee Value Proposition...

The Building Blocks of Employer Branding

How do you build an authentic employer brand? It's all about getting a genuine understanding of what makes your business attractive, what roles are most critical to your success and truly examining the perceptions, characteristics, and attributes of current and potential...

EVP vs. USP: The Difference and When to Use Which

The Value Proposition is a well-established marketing concept; and EVP is the employment-related version. The marketer wants their product to be “different”, so that people choose that product before another. The HR professional wants to be an employer of choice....