How Virgin Group Defined a Global Employer Brand
Virgin Atlantic. Virgin Mobile. Virgin Hotels. Virgin Trains. Virgin Active. The Virgin brand is used in many guises, but what about employer brand? Amy Sawbridge was the Brand Director & Head of Employee Experience at Virgin Group, during her 10...
How Leading Companies Measure Their Employer Brands
A successful employer brand reaches beyond the boardroom to establish confidence, loyalty, and enthusiasm throughout the whole organisation. We advocate a strategic approach to managing the employer brand by devising relevant metrics to monitor progress and evaluate the impact of...
Employer Branding: A Very Short Introduction
Brands. We experience them every day but just how much works goes into brand management? What's the relation between corporate, consumer and employer brands? Why do we pay premium dollar for Apple products? Robert Jones is a strategist at Wolff...
A Guide to Human Insights for Employer Brands
How can we go about getting true human insights to uncover the authentic employer brand of a company? Jonas Fischer is the founder of PeerCulture, a new kind of employee content & research company based in New York. I recently spoke...