Workplace

China vs. America: Employer Brand Strategy Based on Country Culture

Do companies need to adapt their employer brand strategy depending on the country's culture? A comparative study of China and the United States. Introduction One of the most significant challenges for many multinational companies (MNCs) is adapting their employer brand...

How Staff Perks Impact Employer Brand

This episode will perk you up! Shaun Bradley is the Director of People & Organisational Development at Perkbox, a company that provides perks to no less than 600,000 employees across the U.K. Who are you and what you do? I'm...

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