Measuring the Health of Your Employer Brand
In a competitive labor market, the challenge for organizations is to differentiate themselves so as to attract and retain talented staff. The concept of branding the firm for potential and existing employees is a strategic tool for HR professionals. The...
Employer Brand vs. Recruitment Marketing
This is what Rebecca Drew of LinkedIn Talent Solutions told us: recruitment marketing and employer branding have a complex relationship: both deal with talent attraction, communication, and recruitment but they are distinct in how they achieve their goals. Employer branding...
How to Plan an EVP Development Project
A good project plan takes encompasses the approach the team will take and enables team and stakeholders to document decisions around the objective, scope, timescale, resources, and desired outcomes of the Employer Value Proposition (EVP) development initiative. Towers Watson report...
Employer Brand vs. Candidate Experience
This topic has echoes of the old honour versus reputation debate - reputation is what others know about you; honour is what you know about yourself. We are all familiar with the concept of brand and we constantly adjust our...
How the FBI Investigates Its Employer Brand
How do you attract talent to an organization that everyone thinks they know thanks to Hollywood? Peter Sursi is Senior Executive, Recruitment, and Hiring; Human Resources Division at the FBI and is responsible for everyone coming into the bureau. Have...
Diversity & Inclusion at 10 Top Tech Companies
If you were to pick out one industry where the need for diversity and inclusiveness is most prevalent, most of you would say the tech industry. Over the past few years, we have seen plenty of diversity issues arising in...
Fly Away with American Airlines’ Employer Brand
After the acquisition of US Airways, American Airlines has been making significant changes with the vision of restoring American as the greatest airline in the world. How are they doing that? With their people. Carrie Corbin's role is to build...
Employer Brand and Profits: Correlation or Causation?
If you take employer branding seriously then you are bound to ask: is there a correlation or a causal link between employee satisfaction and financial performance? You would hope to see a positive and significant relationship between employer brand and...