Insights

Employee Advocacy: Tapping into the Power of an Engaged Workforce

  How do you tap into the power of an engaged workforce on social media? To find out, I've had a chat with Ed Terpening of Altimeter Group who has done extensive research in the employee advocacy space. Listen to the podcast episode...

A Kickstart Guide to Culture Hashtags

We’ve talked about employee advocacy a few times on this blog (see here and here), covering aspects like setting up your program, guidelines and KPIs, tool recommendations, and a few techniques to get started. One employee advocacy technique we’ve yet...

How Employers Can Embrace Transparency with Glassdoor

  Did you realise that the employees of your organisation are writing up reviews about their experience online? Some are happy, others are not so happy. What can employers do to embrace this transparency and how can they ensure they...

Transforming Employees into an Online Marketing Engine

  Employee advocacy. How does it actually work and what are the do's and don'ts? I speak to Glenn Gaudet, Founder and President of GaggleAMP to find out all about it. Listen to the interview on iTunes, SoundCloud or keep...

A Guide to Employer Branding on Social Media

How do employers know what social media updates they should be doing? How can they know what their audience thinks of these updates? What are the best-in-class employer brands doing on social? To get some answers, I've spoken to everyone's favorite...

Listening Employer Brands: How Data is Rewriting the Rules of Branding

How can employer brands benefit from becoming listening brands? How do you go about setting up a listening infrastructure? What are some of the typical pitfalls? I spoke to JR Little, who is the author of "Listening Brands - How...

Launching a New Professional Staffing Brand

  How do you go about launching a new professional staffing brand? And is it important to set brand guidelines and maintain consistency when building your reputation? What works on social and digital in the staffing world? I spoke to...

The Ultimate Guide to Social Command Centers

  Social command centres are a great way to showcase the power of social media in real time to teams, departments, or the whole business. Their usefulness is comparable to “financial tickers” in banks and trading centres, showing stock prices...

Turning Employee Stories into Employer Brand Equity

  Why is it important for companies to be transparent about their culture and values? And how can your company build a great employer brand with the use of employee generated content? I had a chat with Lisa Cervenka and Jason Seiden of...