Did you realise that the employees of your organisation are writing up reviews about their experience online? Some are happy, others are not so happy. What can employers do to embrace this transparency and how can they ensure they are using these reviews as constructive feedback? To get the scoop, I’ve had a chat with…
Employee advocacy. How does it actually work and what are the do’s and don’ts? I speak to Glenn Gaudet, Founder and President of GaggleAMP to find out all about it. Listen to the interview on iTunes, SoundCloud or keep reading for a summary of our conversation. What would you say is the main challenge…
How do employers know what social media updates they should be doing? How can they know what their audience thinks of these updates? What are the best-in-class employer brands doing on social? To get some answers, I’ve spoken to everyone’s favorite Canadian in Sydney; David Brudenell. Listen to the interview below, keep reading for a summary of our…
How can employer brands benefit from becoming listening brands? How do you go about setting up a listening infrastructure? What are some of the typical pitfalls? I spoke to JR Little, who is the author of “Listening Brands – How Data is Rewriting the Rules of Branding” to get the scoop. Listen to the interview on iTunes,…
How do you go about launching a new professional staffing brand? And is it important to set brand guidelines and maintain consistency when building your reputation? What works on social and digital in the staffing world? I spoke to Ian Grundy who is Head of Marketing and Communications, APAC at The Adecco Group and…
Social command centres are a great way to showcase the power of social media in real time to teams, departments, or the whole business. Their usefulness is comparable to “financial tickers” in banks and trading centres, showing stock prices as they go up and down, and any other useful info that people need to…
Why is it important for companies to be transparent about their culture and values? And how can your company build a great employer brand with the use of employee generated content? I had a chat with Lisa Cervenka and Jason Seiden of Brand Amper to find out how to turn employee stories into brand equity. Have a listen…
You may have used Instagram on a personal level, but have you ever thought of using it as a recruitment, branding or networking tool? I spoke to Angela Bortolussi, who is a partner at Recruiting Social, and just happens to be a dab hand at tapping into Instagram for professional use. She revealed the secrets behind using Instagram…
Should CEOs build an active presence on social media? How much can their online behavior influence a company’s reputation and success? And what are the most common mistakes that CEOs make on social media, that should be avoided? I caught up with Dr. Leslie Gaines-Ross, who is the Chief Reputation Strategist at Weber Shandwick to find out how…