Insights

The Evolution of Employer Branding

  The benefits of a strong employer brand include lower employee turnover, lower cost per hire and increased job consideration by top talent. To do it successfully you need the right tools, skills and up-to-date knowledge. To shed some insight...

A Guide to Personal Branding for Business

  Personal branding. What exactly does that mean and how can individuals and the organisations they represent benefit from have a strong personal brand? To get some answers, I’ve had a chat with Jennifer Holloway who makes a living out of encouraging...

Why Content is King for Employer Branding

  There are great people out there considering joining your organisation. Do they apply blindly? Probably not? Do they Google the company and read up on whatever they can find? More likely. Today I’m speaking to Todd Wheatland of King...

How Vodafone Dials Up Employee Advocacy

Vodafone. The world’s 2nd largest mobile phone operator. When you’re in the business of connecting people, you have to practice what you preach. So who they gonna call? Employee Advocacy. I've had a chat with Kimberley Harcombe of Vodafone UK...

Employee Advocacy Through the Eyes of HR, Sales & Marketing

  HR, sales and marketing are key components to any company, and all three departments ultimately aim for sales: sales of the company’s products and services, its image and wellbeing. Companies do realize the benefits of good branding and networking....

How SAS Does Employee Advocacy

Employee advocacy. Everyone’s talking about it. But who’s actually doing it and have a story to tell? I’ve spoken to Alli Soule of SAS, a global software company to learn more. Have a listen below or keep reading for a...

4 Steps to Setting Up an Employer Brand Campaign on Social

With the introduction of algorithmic timelines and more content on our screens than ever, opting for paid media is one route that your brand could be taking in order to reach a larger audience. Here at Link Humans, we follow...

How Cisco Uses Snapchat for Talent Branding

Cisco is the largest networking company in the world with over 70,000 employees. How does it use Snapchat for employer branding? I've spoken to Carmen Collins, Sr. Social Media & Talent Brand Lead, to find out. Have a listen to the...

A Guide to Social Selling, with Tim Hughes

  It's time to catch up with our good buddy and social selling sorcerer Tim Hughes again. We previously discussed the 5 Pillars of Social Selling, this time we talk about organisational impact, change makers and Tim's new book. Have...