There are great people out there considering joining your organisation. Do they apply blindly? Probably not? Do they Google the company and read up on whatever they can find? More likely. Today I’m speaking to Todd Wheatland of King Content to find out why content is essential for employer branding. Listen or read the…
Vodafone. The world’s 2nd largest mobile phone operator. When you’re in the business of connecting people, you have to practice what you preach. So who they gonna call? Employee Advocacy. I’ve had a chat with Kimberley Harcombe of Vodafone UK to get the inside scoop. Listen to the podcast interview on iTunes, SoundCloud, or keep…
HR, sales and marketing are key components to any company, and all three departments ultimately aim for sales: sales of the company’s products and services, its image and wellbeing. Companies do realize the benefits of good branding and networking. Effective branding boosts sales, recruitment and marketing efforts. The role of social media is also…
Employee advocacy. Everyone’s talking about it. But who’s actually doing it and have a story to tell? I’ve spoken to Alli Soule of SAS, a global software company to learn more. Have a listen below or keep reading for a summary of our conversation. And don’t forget to subscribe to the Employer Branding Podcast. Tell…
With the introduction of algorithmic timelines and more content on our screens than ever, opting for paid media is one route that your brand could be taking in order to reach a larger audience. Here at Link Humans, we follow a 4-step action plan when we’re beginning any new campaign. This helps us develop each…
Cisco is the largest networking company in the world with over 70,000 employees. How does it use Snapchat for employer branding? I’ve spoken to Carmen Collins, Sr. Social Media & Talent Brand Lead, to find out. Have a listen to the podcast interview embedded below and make sure you subscribe to the Employer Branding Podcast. What do…
It’s time to catch up with our good buddy and social selling sorcerer Tim Hughes again. We previously discussed the 5 Pillars of Social Selling, this time we talk about organisational impact, change makers and Tim’s new book. Have a listen to the podcast embedded below, on iTunes or keep reading for an abridged transcript…
How do you tap into the power of an engaged workforce on social media? To find out, I’ve had a chat with Ed Terpening of Altimeter Group who has done extensive research in the employee advocacy space. Listen to the podcast episode below, keep reading for a transcript and be sure to subscribe to the Employer Branding…
We’ve talked about employee advocacy a few times on this blog (see here and here), covering aspects like setting up your program, guidelines and KPIs, tool recommendations, and a few techniques to get started. One employee advocacy technique we’ve yet to discuss is the use of culture hashtags. This topic is rarely discussed in marketing…