Some content gets hundreds of shares but never gets picked up by Google. Other content will be ranked well in searches but rarely appears on social. What’s the magic behind creating content that gets both shares and backlinks? I’ve spoken to my buddy Steve Rayson of Buzzsumo to find the secret sauce. Have a listen on…
Marketing. It’s the art of influencing, persuading and gently nudging people towards your product or services. To learn the science behind it, I’ve had a chat with the grand master of influence and persuasion – Dr. Robert Cialdini. Have a listen to the interview on iTunes, SoundCloud or simply keep reading for a summary of…
Twitter, the social network that offers real-time updates and requires brevity, is no longer growing. How did this happen and what should Twitter do to get back on even keel? I’ve spoken to James Tozer of The Economist to get the full story. Have a listen to the interview on iTunes, SoundCloud or keep reading for…
When you rent a car, do you think about the brand that provides it to you? Or do you just go for which ever desk has a decent car within your price range? Imagine if you’re considering working for a rental car company, what makes them different? I’ve spoken to Ashley Hever of Enterprise Rent-a-Car to…
Employee advocacy isn’t a tool, it’s a methodology. You what now? To understand more, I’ve spoken to Elizabeth Jurewicz of the the managed cloud computing company that is Rackspace. Have a listen on iTunes, Soundcloud or keep reading for a summary of our conversation. What is Rackspace and what do you do there? Absolutely, so Rackspace…
Slack. Do you use it? A great way of making people communicate within organizations. But did you realize it can also be used for recruiting? I’ve spoken to our great buddy Angela Bortolussi to get the scoop. Listen and subscribe to this podcast on iTunes, SoundCloud or keep reading for a summary of our conversation….
Banking. Probably not the first industry you think of when discussing employee advocacy. How can a bank use workforce marketing at scale? I’ve spoken to Camila Romuld of HSBC to find out more. Listen and/or read below and be sure to subscribe to the Employer Branding Podcast. Tell us about HSBC and what you do…
The benefits of a strong employer brand include lower employee turnover, lower cost per hire and increased job consideration by top talent. To do it successfully you need the right tools, skills and up-to-date knowledge. To shed some insight on this I’ve spoken to Claes Peyron of Employer Branding Academy, our gracious sponsors. Listen to…
Personal branding. What exactly does that mean and how can individuals and the organisations they represent benefit from have a strong personal brand? To get some answers, I’ve had a chat with Jennifer Holloway who makes a living out of encouraging people in business to blow their own trumpet. Listen to the interview on iTunes, SoundCloud…