Insights

3 Steps Towards Robust Employer Branding

The starting point for employer branding is the identity of the organisation, the collective, commonly shared understanding of the organisation’s distinctive values and characteristics. Employer branding involves designing an action plan consistent with the identity of the organisation. The objective...

A Dummy’s Guide to Employer Branding

You know a category is heating up when it warrants a Dummies book. Employer Branding has now got the dummy treatment, thanks to our friends and chief dummkopfs Lars Schmidt and Richard Mosley. Check out the book Employer Branding for...

How to Develop an Effective EVP

The EVP (employer value proposition) can be the centerpiece of a compelling employer brand. But what the heck is it? How do you go about developing one? To get some answers, I've spoken to the other Sage of Omaha, Maren...

A Guide to Human Insights for Employer Brands

How can we go about getting true human insights to uncover the authentic employer brand of a company? Jonas Fischer is the founder of PeerCulture, a new kind of employee content & research company based in New York. I recently spoke...

Why Employer Branding Matters for Start-ups

When you are busy building your business, growing fast and dealing with all the ramifications of expansion it can be hard to find time to think about HR and recruitment processes. Branding is crucial for the successful establishment of a...

Building Employer Brand with Employee Voices

Companies love it when their employees claim it’s the best place to work. Real opinions from real people really do matter, especially in the world of recruitment. So how do you make sure your company is the most talked-about for...

What Makes a Great Employer Brand?

The organisations with great reputations as employers are those that invest in employees and build and employer value proposition (EVP) that allows them to attract talented people and retain top performers. Some of the biggest tech firms are consistently rated...

Developing an Employer Brand Strategy

The CIPD points out that the way an organisation operates drives its employer brand, helping to attract and retain talented people who want to be part of a great place to work, and who will in turn thrive in the...

A Model of Candidate Experience

Sofas. Probably the last thing you would imagine to be at the forefront of candidate experience but you’d be wrong. I recently caught up with Ben Gledhill who is the Talent Acquisition Manager at Sofology and creator of a very interesting model for...