Insights

The Origin and Future of Employer Branding: Interview with Creator Simon Barrow

The phrase ‘The Employer Brand’ gets over 400,000 Google searches per year and is known to management teams globally. What’s special for me is that I had the chance to sit down with the creator of the idea – Simon...

When Bad Employer Reviews Happen to Good Companies

Ben Martinez is the VP for HR at HireVue and has some thoughts he wanted to share with us on the employer review site Glassdoor. He's also passionate about great coffee which you'll find out in this interview. Have a...

How HomeServe Puts Employees & Customers First

Greg Reed had never heard of HomeServe before he joined. Now he claims to have the best job in the world. During his time with the company they were hit with a £30 million fee for mis-selling, had a complete...

The Value of Culture to an Employer Brand

What is the value of culture in employer branding? Brian Evje helps people and organizations lead change and growth by aligning leadership, change, and organizational health. With his intense experience working with startups and high-growth companies, he knows a thing...

Why Employees Are Your New Marketers

  40 is the new 30, orange is the new black, and HR is the new marketing. We spoke to Michael Brenner, CEO of Marketing Insider Group who believes employees represent the greatest opportunity to create meaningful marketing programs. Have a...

How Fortune 500 Organizations Attract Top Talent

The good folks at WilsonHCG have recently released their 2017 report looking at the world's greatest employment brands. We had a chat with John Wilson to find out more. Have a listen to our chat below, keep reading for a...

A Guide to Meaningful Employer Branding Content

What content pulls on the heartstrings and really moves people? This week we chat with Will Staney, founder and CEO Proactive Talent all about creating engaging content for employer branding. Have a listen to our chat below, keep reading for a...

Boosting Your Employer Brand on Social Media

Once an organisation has defined their employee value proposition and launched a new employer branding initiative internally the next step is to use social media to promote the message to the wider world. A smart social media strategy, extends the...

Analyzing Your Candidate’s Digital Footprint

Sponsored by The Social Index. Fiona McLean is a seasoned HR practitioner with experience from both the UK and Australia. She is also the founder of The Social Index, a service that analyses the digital footprint of job applicants in...