Insights

Pitfalls Encountered in EVP Development

The Employee Value Proposition (EVP) is defined as a unique and clearly defined set of attributes and benefits that embodies an employee’s overall work experience within the organisation. A strong EVP drives engagement, and highly engaged employees are less likely...

The Employer Brand of BPO Giant Alorica

  What's in the secret sauce to developing a great employer brand? To find out what the ingredients are, we sat down with Adam Glassman of Alorica; a global customer service BPO with over 100,000 employees in 16 countries around the world. For a full...

The Royal Bank of Canada’s Employer Brand

To get a Canadian perspective on the world of employer branding, we sat down with Estela Vazquez Perez to understand the approach she has taken to help maintain The Royal Bank of Canada's high-performance culture. Have a listen to our...

How Vodafone Builds a Global Employer Brand

How do you build a global employer brand for 120,000, in 26 different countries? We recently had a chat with Catalina Schveninger of British telecoms giant Vodafone. Have a listen below, keep reading for a summary and be sure to subscribe to...

Steps to Develop a New EVP

The initial phase of creating an EVP statement is straightforward, three steps will set the process in motion: gather data, analyse the data, and write a first draft of your EVP. Data collection When you set out to create an...

The Employer Brand of Global Telecoms Giant Ericsson

Lisa Smith-Strother is Sr. Director, Global Employer Brand, Recruitment Marketing, and Diversity TA Head at global telecoms giant Ericsson. The company is 140 years old and guess what? They're struggling to stay cool and attractive to millennial tech talent -...

How Staff Perks Impact Employer Brand

This episode will perk you up! Shaun Bradley is the Director of People & Organisational Development at Perkbox, a company that provides perks to no less than 600,000 employees across the U.K. Who are you and what you do? I'm...

The Benefits of a Clear EVP

Your organisation has an employer value proposition, whether it is something you have designed or it has grown by itself. Your employees and prospective employees have their own ideas of what the organisation offers and provides and they will have...

What is an Employer Value Proposition (EVP)?

An organisation’s Employer Value Proposition (EVP) represents the values and culture they embody and the practical benefits for employees such as learning, growth and development opportunities. According to research by Towers Watson, people are five times more likely to be...