Insights

The Warts and All Approach to Employer Branding

Transparency. A key aspect of employer branding, but an aspect that is often forgotten because we're so caught up with communicating only what's good about working with our company. We sat down with Dee Murphy at Jobbio's HIGHER 2017 event....

Employing the Magic of Advocacy at Shazam

To some, employee advocacy is just another buzzword or just another social media trend. But to others, it's the bread and butter of their business. Whether you want to call them employee advocates, brand ambassadors or change champions, it's your most...

EVP Do’s and Don’ts

We’ve written about why employment branding matters, how it works, how to develop an employee value proposition, the benefits of promoting a robust brand. To sum up - employer brand is about the relationship an organisation has with current, past...

TUI Group’s Employer Brand Journey

For companies with diverse global footprints, attracting and retaining the right kind of talent at each location can be a tricky problem to tackle. Imagine trying to strategically plan and execute an employer brand for the world's largest travel and...

The Futurist’s Guide to Employee Experience

How do you win the war for talent? A question all the top dogs continue to ask themselves and one of the biggest issues facing the industry. In the eyes of one futurist, it's all about the employee experience. To win...

EVPs of the Best Employers

The war for talent is high on the agenda of CEOs around the world. Concerns around the availability of key skills are at an all-time high according to PWCs Annual Global CEO survey. Recruiting good people is costly and time-consuming...

A Guide to Employer Branding for Recruitment Agencies

Imagine this scenario. You work for an organization that makes money by recruiting for businesses, yet strangely enough, you find it difficult to attract talent to your own business. Got that problem? Let's learn how to combat this. We speak...

Designing the Candidate Experience

Money, job security, career development, and a proper balance between work and life. All viable aspects of what employers can offer to candidates. But what do candidates really want from you? We speak to Jon Addison, Lead for Talent Solutions...

Measuring ROI on Your EVP

We’ve talked a lot in recent posts about employment branding, and how it showcases your organisation as a great place to work, in the perception of potential candidates and existing employees. We’ve suggested that developing a clear and relevant EVP that...