Transparency. A key aspect of employer branding, but an aspect that is often forgotten because we’re so caught up with communicating only what’s good about working with our company. We sat down with Dee Murphy at Jobbio’s HIGHER 2017 event. She is the ‘expert in residence’ at Jobbio, and heads up the employer branding and…
To some, employee advocacy is just another buzzword or just another social media trend. But to others, it’s the bread and butter of their business. Whether you want to call them employee advocates, brand ambassadors or change champions, it’s your most effective tool for maximizing your engagement with clients and customers. We speak to Ruth Penfold,…
We’ve written about why employment branding matters, how it works, how to develop an employee value proposition, the benefits of promoting a robust brand. To sum up – employer brand is about the relationship an organisation has with current, past and potential employees. An EVP statement tells them what is expected of employees and what…
For companies with diverse global footprints, attracting and retaining the right kind of talent at each location can be a tricky problem to tackle. Imagine trying to strategically plan and execute an employer brand for the world’s largest travel and tourism company with 67,000 employees and 1,600 travel agencies around the world. How do you…
How do you win the war for talent? A question all the top dogs continue to ask themselves and one of the biggest issues facing the industry. In the eyes of one futurist, it’s all about the employee experience. To win the war you need to give employees the workspaces they want, the tools they crave…
The war for talent is high on the agenda of CEOs around the world. Concerns around the availability of key skills are at an all-time high according to PWCs Annual Global CEO survey. Recruiting good people is costly and time-consuming so anything that improves retention and enhances engagement is a priority for HR professionals. Smart…
Imagine this scenario. You work for an organization that makes money by recruiting for businesses, yet strangely enough, you find it difficult to attract talent to your own business. Got that problem? Let’s learn how to combat this. We speak to Christina Knock, the Brand & Digital Marketing Manager for Cox Purtell, a boutique recruitment…
Money, job security, career development, and a proper balance between work and life. All viable aspects of what employers can offer to candidates. But what do candidates really want from you? We speak to Jon Addison, Lead for Talent Solutions at LinkedIn UK, to learn what their research reveals about candidate experience and how employers…
We’ve talked a lot in recent posts about employment branding, and how it showcases your organisation as a great place to work, in the perception of potential candidates and existing employees. We’ve suggested that developing a clear and relevant EVP that reflects a positive employee experience delivers a strong return on investment. In garnering senior level…