Insights

How ABB Attracts More Than Just Engineers

Tech talent is in high demand. More and more companies are shifting their focus to becoming digital and hiring the best tech talent has become a major priority. That's why they need a super strong employer brand. We chat with...

Creating Engagement with Talent on LinkedIn

Coinciding with the announcement of LinkedIn’s Top 25 Most Socially Engaged Staffing Agencies, we chat with the winner, PageGroup, to find out how they leverage LinkedIn to become the most socially engaged company on the platform through consistent content and...

Dell’s Approach to International Employer Branding

Competing for talent is not what it used to be for Dell, it's now far, far more competitive for a company that used to be the be-all and end-all of computing technology. Having said that, Dell is still among the...

How Tenable Drives Employer Brand with Video Content

Recruitment and employer brand videos are an awesome way to give your brand a face. They give candidates a chance to see who really works for your company, as well as an inside look at your working environment and company...

10 Reasons Why Employer Branding is Important

Companies worldwide are constantly developing their employer brands to remain competitive and acquire the best talent in the market. Conceptualized by Simon Barrow, the employer brand has evolved from what many believed to be just a marketing buzzword to an...

Using Employer Brand to Attract Young Talent

Attracting young talent remains one of the biggest challenges we face as employer brand specialists. From Generation Z to millennials, companies worldwide compete heavily to attract the best of the best to their business. This week, we sit down with...

Why Research Will Define Your Employer Brand Success

This week we chat with Susan LaMotte, CEO and Principal Employer Brand Strategist for exaqueo, to find out how why putting the right time into researching and developing your employer value proposition is everything to your company. Have a listen...

Inbound Recruiting: HubSpot’s Approach to Employer Branding

Building an employer brand, especially online, for all the world to see has become paramount to your business. It's easier than ever to discover what a workplace is like nowadays, so why not take full advantage of that? Most of...

The Building Blocks of Employer Branding

How do you build an authentic employer brand? It's all about getting a genuine understanding of what makes your business attractive, what roles are most critical to your success and truly examining the perceptions, characteristics, and attributes of current and potential...